CPG brands have responded in myriad ways, some successfully and others less so. But consumers’ concerns also go beyond their own selves-70% say their awareness around human-caused climate change and degradation has grown, while 67% feel that those with less have been unfairly burdened by the effects of the pandemic.Īll of this has resulted in CPG brands understanding that they must embrace two strategies that they may have been avoiding-going direct and getting personal. Nearly 6-in-10 people are more conscious about their overall health due to the pandemic, while 3/4ths of say they plan to eat and drink healthier from now on. Taken together, these new behaviors have spurred changes that are likely to last far beyond when the pandemic thankfully recedes. It has rapidly accelerated tech adoption and consumer consciousness around the globe. But Covid-19 hasn’t only changed habits around physical shopping. Online shopping has been the biggest tangible change amidst the pandemic, with e-commerce sales setting records across the globe. CPG brands immediately had to pivot and fully embrace ecommerce and direct-to-consumer platforms in ways they never expected or imagined. You and your partner decide to stay in and have a movie night so you grab some snacks on the way home before cozying up.īut what happens in a world where people are no longer going into a physical store as often as they used to? If the explosion in e-commerce was a sea change for CPG brands, the Covid-19 pandemic was a tidal wave. You forgot to use mouthwash before a job interview? You grab a pack of gum at the local pharmacy or corner store. Consumer goods brands used to be able to rely on the consumer’s whim.
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